Exterior paint will fade in the sun. In order to keep it from fading quickly, you need to do the following: Always remove any debris, chalking or efflorescence. This can be done by detergent washing the house with the correct cleaner. Always use the correct primer. On concrete composite hard board, you need to use concrete specific primer. Finally fully back roll/back-brush the top coat and use a satin sheen. An experienced painter should be able to get the 2nd coat of paint to level out (even with higher sheens)
Here is a house we painted in the Lake Elmo Woodbury Area.
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